Web Strategy

School of Medicine and Public Health
Web strategy illustration showing viewports, analytics, visual assets and search

OVERVIEW

The School of Medicine and Public Health will relaunch the school's flagship web property, med.wisc.edu, in the summer of 2023. This important work will ensure the site effectively supports SMPH’s strategic goals, align content with target audiences, ensure accessibility, improve user experience and optimize content maintenance.

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When and why is this happening?

Planning for the project began in February 2022. Driven in part by preparation for the LCME accreditation self-study, the goal for completing the project is summer of 2023. Other driving factors include improving digital accessibility, aligning content with key audiences and strategic objectives, and moving the site into a CMS that facilitates dynamic content and is more broadly supported.

How will this affect my department / center / institute website?

Department, center and institute websites, which are separate web properties maintained directly by thee units, will not be affected. The relaunch will only impact content currently housed within the root domain, med.wisc.edu. Subdomains (e.g., xxxxx.med.wisc.edu), including the SMPH intranet, are also outside the scope of the project.

Who is working on the project?

The Office of Strategic Communications in the SMPH Dean's Office will partner with a university-approved web vendor and brand strategy firm during the project. Leadership and content experts will be engaged throughout the design process. Comments, concerns or questions are welcome at any time and may be submitted using the form below.

Updates

  • Usability and Accessibility Issues with PDFs

    One of the most popular file formats used in working and learning environments — PDF, which stands for Portable Document Format — has significant limitations when repurposed for web content. PDF files have become the …

    August 17, 2022

  • Benefits of Defining your Audience

    Even though target audiences for higher education websites are often challenging to narrow down, doing so is essential to creating quality user experiences, effective content, coherent design and meaningful usability testing.

    July 27, 2022

  • Selecting a Web Development Vendor

    This month, SMPH's Office of Strategic Communications staff are interviewing web development vendors and evaluating WordPress hosting options. When working with vendors, it's helpful to share your requirements as well as applicable university policies, guidelines and standards.

    March 1, 2022
  • More Best Practices posts

Questions, concerns or feedback?

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