What We Do
The School of Medicine and Public Health (SMPH) digital strategy team advances the school’s strategic goals by aligning digital content with key audiences, ensuring accessibility, enhancing user experience, and streamlining content maintenance. Through these efforts, we amplify the school’s research, education and service mission.
2023–24 Relaunch Project
In collaboration with a university-approved web vendor, the Office of Strategic Communications within the SMPH Dean’s Office developed a custom WordPress theme tailored to the school’s unique needs. Throughout the design process, leadership and subject matter experts played an active role, ensuring the final product aligned with institutional goals and audience expectations.
Led by the SMPH digital strategy team, the initiative resulted in the launch of new websites for the Wisconsin Medical Alumni Association, the Native American Center for Health Professions, and the Wisconsin Partnership Program in 2023. The School of Medicine and Public Health’s new flagship website followed in March 2024, marking a major milestone in the school’s digital transformation.
Learn more about the project scope, objectives, FAQs, timeline and process.
Best Practices
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Choosing the Best Format for Digital Content
Whenever possible, it’s best to prioritize placing content in an HTML web page rather than uploading documents. Linked Documents All linked documents — including PDFs, Word files, PowerPoint presentations, and Excel spreadsheets…
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Make it Plain
Many of us in academia tend to overwrite. We pad our sentences with complex words and phrases to add gravitas and convey prestige. To be fair, it’s not just academics who do…
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Understanding the Role of Content Modeling and Information Architecture
Imagine going on an adventure in the woods and relying on two different systems of trails that allow you to walk or wheel your way through the area. One system has well-maintained…
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Usability and Accessibility Issues with PDFs
One of the most popular file formats used in working and learning environments — PDF, which stands for Portable Document Format — has significant limitations when repurposed for web content. PDF files…
Project Updates
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Choosing the Best Format for Digital Content
Whenever possible, it’s best to prioritize placing content in an HTML web page rather than uploading documents. Linked Documents All linked…
Questions or feedback?
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