What We Do
The School of Medicine and Public Health (SMPH) digital strategy team advances the school's strategic goals by aligning digital content with key audiences, ensuring accessibility, enhancing user experience, and streamlining content maintenance. Through these efforts, we amplify the school’s research, education and service mission.
2023–24 Relaunch Project
In collaboration with a university-approved web vendor, the Office of Strategic Communications within the SMPH Dean’s Office developed a custom WordPress theme tailored to the school’s unique needs. Throughout the design process, leadership and subject matter experts played an active role, ensuring the final product aligned with institutional goals and audience expectations.
Led by the SMPH digital strategy team, the initiative resulted in the launch of new websites for the Wisconsin Medical Alumni Association, the Native American Center for Health Professions, and the Wisconsin Partnership Program in 2023. The School of Medicine and Public Health’s new flagship website followed in March 2024, marking a major milestone in the school’s digital transformation.
Learn more about the project scope, objectives, FAQs, timeline and process.
Best Practices Blog
Make it Plain
Many of us in academia tend to overwrite. We pad our sentences with complex words and phrases to add gravitas and convey prestige. To be fair, it’s not just academics who do it. Who hasn’t …
March 16, 2023Understanding the Role of Content Modeling and Information Architecture
Imagine going on an adventure in the woods and relying on two different systems of trails that allow you to walk or wheel your way through the area. One system has well-maintained signs that are …
December 5, 2022Usability and Accessibility Issues with PDFs
One of the most popular file formats used in working and learning environments — PDF, which stands for Portable Document Format — has significant limitations when repurposed for web content. PDF files have become the …
August 17, 2022Benefits of Defining your Audience
Even though target audiences for higher education websites are often challenging to narrow down, doing so is essential to creating quality user experiences, effective content, coherent design and meaningful usability testing.
July 27, 2022- More Best Practices posts
Updates
Project milestone: New WMAA website enhances connections with MD alumni
On August 28, 2023, the new website for the Wisconsin Medical Alumni Association launched. This is the second of four site launch events associated with this project. Founded in 1956, the mission of WMAA is …
October 17, 2023- More Updates posts
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