The design process is iterative and user-centered. It begins with understanding the objectives, landscape, key audience behavior and pain points followed by brainstorming solutions and testing those ideas. Testing, feedback, and refinements are woven throughout the process so changes can be made before too many resources have been invested.
Define – Understand strategic objectives, define goals and scope of work, plan phases of development, define key audiences, understand current user behavior, evaluate data analytics, understand limitations and timelines, develop content strategy and digital strategy
Explore – Imagine possible solutions, gather requirements, conduct user interviews, evaluate comparable and aspirational institution sites, audit current content
Design – Select an approach, diagram information architecture, revise and consolidate content, create new content and visual assets, design prototypes, refine, iterate
Implement and Evaluate – Implement solutions, test for usability and quality assurance, audit accessibility, evaluate analytics, evaluate search results placement, loop back to exploration and design as needed