University of Wisconsin–Madison

Category: Best Practices

We’ll share best practices and helpful resources here.

Choosing the Best Format for Digital Content

Whenever possible, it’s best to prioritize placing content in an HTML web page rather than uploading documents. Linked Documents All linked documents — including PDFs, Word files, PowerPoint presentations, and Excel spreadsheets — must be tested for digital accessibility before posting to any university web property. Decision Tree: Should I upload a document? Go through …

Make it Plain

Many of us in academia tend to overwrite. We pad our sentences with complex words and phrases to add gravitas and convey prestige. To be fair, it’s not just academics who do it. Who hasn’t used “at the present time,” “a multitude of,” or “in the event of” in place of “now,” “many” and “if?” …

Usability and Accessibility Issues with PDFs

One of the most popular file formats used in working and learning environments — PDF, which stands for Portable Document Format — has significant limitations when repurposed for web content. PDF files have become the “informational currency” used to run many organizations. They are easy to make. Anyone can use a word processing application such …

Selecting a Web Development Vendor

This month, SMPH’s Office of Strategic Communications staff are interviewing web development vendors and evaluating WordPress hosting options. When working with vendors, it’s helpful to share your requirements as well as applicable university policies, guidelines and standards.