Make it Plain

Many of us in academia tend to overwrite. We pad our sentences with complex words and phrases to add gravitas and convey prestige. To be fair, it’s not just academics who do it. Who hasn’t …

Benefits of Defining your Audience

Even though target audiences for higher education websites are often challenging to narrow down, doing so is essential to creating quality user experiences, effective content, coherent design and meaningful usability testing.

Selecting a Web Development Vendor

This month, SMPH’s Office of Strategic Communications staff are interviewing web development vendors and evaluating WordPress hosting options. When working with vendors, it’s helpful to share your requirements as well as applicable university policies, guidelines and standards.