Many of us in academia tend to overwrite. We pad our sentences with complex words and phrases to add gravitas and convey prestige. To be fair, it’s not just academics who do it. Who hasn’t used “at the present time,” “a multitude of,” or “in the event of” in place of “now,” “many” and “if?” …
Imagine going on an adventure in the woods and relying on two different systems of trails that allow you to walk or wheel your way through the area. One system has well-maintained signs that are simple to navigate with easy to follow paths. On this trail system, you have a clear sense of where you’ve …
One of the most popular file formats used in working and learning environments — PDF, which stands for Portable Document Format — has significant limitations when repurposed for web content. PDF files have become the “informational currency” used to run many organizations. They are easy to make. Anyone can use a word processing application such …
Even though target audiences for higher education websites are often challenging to narrow down, doing so is essential to creating quality user experiences, effective content, coherent design and meaningful usability testing.
This month, SMPH’s Office of Strategic Communications staff are interviewing web development vendors and evaluating WordPress hosting options. When working with vendors, it’s helpful to share your requirements as well as applicable university policies, guidelines and standards.